The State of Big Data in 2017

As we have noted several times over the years (see for example: 1, 2, 3), big data are an important element of the marketer’s toolbox. So, what is the state of big data in 2017? Recently, eMarketer published its Big Data Roundup for 2017: “Most key objectives of marketers are rooted in big data, from […]

via The State of Big Data in 2017 — Evans on Marketing

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